“Most executives—not just those in America—recognize that one of their biggest challenges is closing the vast gulf between the potential and the realized talent and energy of the people they lead.”
-W. Chan Kim and Renée Mauborgne
Have you heard of “software as a service” or SaaS? If not, chances are good you’ve probably used it… think Dropbox, Google Docs, Basecamp or Sales Force. Until recently, software was a physical product to be bought and sold, but with the advent of widespread high-speed internet, companies began offering their software and associated data on-demand, in the cloud. Software as a service resulted from an industry-wide paradigm shift, and Blue Ocean Leadership frames leadership in a highly comparable way: leadership can be considered a service that the leader’s subordinates, at any level, either “buy” – or don’t. When a leader’s practices are perceived as valuable, the followers tend to “buy” the leadership, and performance improves as employees become more engaged and inspired.
Harvard Business Review’s May 2014 issue features Blue Ocean Leadership by W. Chan Kim and Renée Mauborgne, two professors of strategy and management at INSEAD. In 2005, they published Blue Ocean Strategy, a book outlining an innovative “model for creating new market space”, and have now applied the same ideas and analytical structure to leadership development. Kim and Mauborgne claim that their approach can “release the blue ocean of unexploited talent and energy in… organizations – rapidly and at low cost”. The impetus for this application of the authors’ work was the widespread employee disengagement reported in a 2013 Gallup report.
Meritas Partners helps clients with strategy implementation and organizational change. We believe that Blue Ocean Leadership can be an effective method for aligning key players, converting disengaged employees, fostering an environment of mutual respect, and improving performance at all levels.
Meritas – Building Leadership for tomorrow.